Prove You're the Best.

<body> <center> <table border="0" width="100%" height="100%" bgcolor="#FFFFFF" cellspacing="0" cellpadding="7"> <tr> <td valign="top"> <p class="style3" style="margin-top:0;"><span style="font-size:18px;color:#DC100A;">Prove You’re the Best  - 1 Day Workshop</span></p> <p><font size="2">Learn how to measure what really matters and what success really looks like.</font></p> </td> </tr> <tr> <td valign="top"> <table border="0" width="100%" cellpadding="0" cellspacing="0"> <tr> <td> <p><font size="2"><i>Thursday 18th Sept 2008<br> London, Victoria</i></font></p> <p><strong><span style="font-family:verdana;font-size:16px;color:#DC100A;"><a name="Course Aim and Rationale">Course Aim</a></span></strong></p> <p><font size="2">Whatever sector you work in - private, public or voluntary; you are probably familiar with the increasing pressure to prove that initiatives have been a success. This could be to impress your boss, your board, the media, your customers or even an awards judge.</font></p> <p><font size="2">Traditionally results are presented using operational targets and key performance indicators. If you want to prove “we did a good job” then this is fine. However, if you want to really bowl them over you need to demonstrate IMPACT: Hard evidence that proves that what you achieved was outstanding and “made a difference”. So, you might ask yourself:</font></p> <ul> <li> <p class="Body"><font size="2">What makes one piece of evidence better than another?</font></li> <li> <p class="Body"><font size="2">How meaningful are the existing performance measurements we use here?</font></li> <li> <p class="Body"><font size="2">Where do I look and what do I measure?</font></li> <li> <p class="Body"><font size="2">When do I know that I have proven a point?</font></li> </ul> <p><font size="2">If you aren’t sure about the answers to these questions – this workshop could well be for you.</font></p> </td> <td width="30%" bgcolor="#EBEBEB"> <p align="center" class="style12" style="margin-top: 0;"><font size="2">Save £150...</font></p> <p align="center" class="style13"><font size="2">...if you bring a friend and <a href="bookingform.htm" target="_self">book </a>before 25th Aug</font> </p> <p align="center"><b><font size="2" color="#DC100A">From just £ 324* per person </font></b></p> <p align="center"><font size="2"><b>Venue:</b><br> Avanta, 83 Victoria Street,<br> Victoria, London SW1H OHW</font> </p> <p align="center" style="margin-top:0;"><font size="2">Click <a href="http://www.avantamap.co.uk/Default.aspx?location=UK%7CLondon%7CVictoria%7CVictoria&action=UK%7CLondon%7CVictoria%7CVictoria" class="style4" target="_blank">here</a> to see a map to Avanta</font></p> </td> </tr> </table> <p style="margin-top: 0; margin-bottom: 0;"><span style="font-family:verdana;"> </span></p> <p class="style6 h1 style15" style="margin-top: 0; margin-bottom: 0;"><strong><font color="#DC100A"><a name="Target Audience">Target Audience</a></font></strong></p> <p><font size="2">This workshop is relevant to:</font> </p> <ul> <li> <p class="Body"><font size="2">Directors who need to create a more results-orientated culture.</font></li> <li> <p class="Body"><font size="2">Marketing professionals who need to impress customers and awards judges.</font></li> <li> <p class="Body"><font size="2">Project managers who need to evaluate the impact of programmes effectively.</font></li> <li> <p class="Body"><font size="2">Change managers who need to measure the demonstrable impact of before and after.</font></li> <li> <p class="Body"><font size="2">Operational team members (e.g. HR, IT and Finance) who need to show that budgets were spent wisely.</font></li> </ul> <p><font size="2">This public workshop will have between 8 and 12 delegates per session. Alternatively, this course can be delivered in-house and tailored if required.</font></p> <p class="style3" style="margin-bottom: 0;"><span class="style6 h1 style15"><strong><font color="#DC100A"><a name="Key Learning Outcomes">Key Learning Outcomes</a></font></strong></span> <p><font size="2">At the end of this course you will be able to:</font></p> <ul> <li> <p class="Body"><font size="2">Appreciate the long-term significance of demonstrating you’re the best.</font></li> <li> <p class="Body"><font size="2">Distinguish different types of measures and which are most appropriate for different situations.</font></li> <li> <p class="Body"><font size="2">Understand how strategy is aligned to performance measures and be able to craft SMART objectives.</font></li> <li> <p class="Body"><font size="2">Determine which measures to use to demonstrate customer attitude, behaviour and advocacy.</font></li> <li> <p class="Body"><font size="2">Calculate productivity / efficiency gains, profit improvements and ROI.</font></li> <li> <p class="Body"><font size="2">Understand the time value of money and the longer-term impact on investors.</font></li> <li> <p class="Body"><font size="2">Explore the range of performance indicators used for creativity and innovation, selecting those most appropriate for your organisation.</font></li> <li> <p class="Body"><font size="2">Itemise which environmental impact measures are relevant to your organisation now and forecast those which will be key for the future.</font></li> <li> <p class="Body"><font size="2">Establish which other CSR measures (social / community / economic) measures which you want to incorporate and develop.</font></li> <li> <p class="Body"><font size="2">Explain why employee engagement is so key to organisational success and how it can be measured.</font></li> <li> <p class="Body"><font size="2">Understand the principles of benchmarking and how to access some benchmarking surveys / studies.</font></li> <li> <p class="Body"><font size="2">Explain the role that strong independent endorsements play in ‘proving you are the best’.</font></li> <li> <p class="Body"><font size="2">Make the most of your success stories through stronger positioning, targeting and PR.</font></li> <li> <p class="Body"><font size="2">Improve your Award win rates through:</font> <ul> <li> <p class="Body"><font size="2">Better qualification of suitable awards; with award and category selection based on finding entry criteria that match known achievements.</font></li> <li> <p class="Body"><font size="2">Better evidence of impact.</font></li> <li> <p class="Body"><font size="2">Improved presentation through better photographs, graphs etc.</font></li> </ul> </li> </ul> <p style="margin-top: 0; margin-bottom: 0;"><strong><a name="Workshop content"><span style="font-family: verdana; color: #DC100A"><font size="2">Workshop content</font></span> </a> </strong> </p> <p><font size="2">This will be a very practical ‘how to’ workshop that will explore that all important science of 'impact evaluation', covering the topics that our recent survey showed would be most useful:</font></p> <table width="90%" border="1" cellspacing="0" cellpadding="0"> <tr valign="top"> <td valign="middle" align="left" width="25%"><div align="center"><strong><span style="font-family: verdana; color: red"><font size="1">Session</font></span></strong> </div></td> <td valign="middle"> <p align="center"><strong><span style="font-family: verdana; color: red"><font size="1">Key Content</font></span></strong> </td> <td valign="middle" width="13%"><div align="center"><strong><span style="font-family: verdana; color: red"><font size="1">Timing</font></span></strong> </div></td> </tr> <tr valign="top" class="style3"> <td valign="middle" width="25%"> <b><font size="1">REGISTRATION</font></b> </td> <td class="style9" valign="middle"> <font size="1">Coffee and biscuits</font> </td> <td valign="middle" width="13%"><font size="1">8:30 – 9.00</font> </td> </tr> <tr valign="top" class="style3"> <td valign="middle" width="25%"> <b><font size="1">Welcome</font></b> </td> <td class="style9" valign="middle"> <font size="1">• Introductions<br> • Clarifying personal and group objectives for the day</font> </td> <td valign="middle" width="13%"><font size="1">9.00 – 9.15</font> </td> </tr> <tr valign="top" class="style3"> <td valign="middle" width="25%"><p><font size="1"><b>Session 1</b><br> Introduction – why ‘the best’ is important</font> </td> <td valign="middle"> <font size="1">• Achieving competitive advantage and positioning<br> • Building corporate image and brand building<br> • Sustaining long-term impact</font> </td> <td valign="middle" width="13%"><font size="1">9.15 – 9.30</font> </td> </tr> <tr valign="top" class="style3"> <td valign="middle" width="25%"><p><font size="1"><b>Session 2</b><br> Measurement types</font></p> </td> <td valign="middle"><font size="1">• Base, Standard and Top level measures<br> • Snapshot and continuous measures<br> • Qualitative versus quantitative measures<br> • Leading versus trailing indicators</font> </td> <td valign="middle" width="13%"><font size="1">9.30 – 9.45</font> </td> </tr> <tr valign="top" class="style3"> <td valign="middle" width="25%"><p><font size="1"><b>Session 3</b><br> Performance drivers</font></p> </td> <td valign="middle"> <font size="1">• Cause and effect<br> • Aligning strategy, performance drivers, objectives and metrics<br> • Why SMART objectives are smart</font> </td> <td valign="middle" width="13%"><font size="1">9.45 – 10.10</font> </td> </tr> <tr valign="top" class="style3"> <td valign="middle" width="25%"><p><font size="1"><b>Session 4</b><br> Measuring customer impact (part 1)</font></p> </td> <td valign="middle"><font size="1">• Customer satisfaction or customer delight?<br> • Customer attitudes or behaviour – which is most relevant? <br> • Attitude, awareness, image, reputation measures</font> </td> <td valign="middle" width="13%"><font size="1">10.10 – 10.50</font> </td> </tr> <tr valign="top" class="style3"> <td valign="middle" width="25%"><b><font size="1">COFFEE BREAK</font></b> </td> <td valign="middle"> <p><font size="1"> </font></p> </td> <td valign="middle" width="13%"><font size="1">10.50 – 11.00</font> </td> </tr> <tr valign="top" class="style3"> <td valign="middle" width="25%"><p><font size="1">Measuring customer impact (part 2)</font></p> </td> <td valign="middle"><font size="1">• Usage, behaviour, mystery shopping measurements<br> • Customer Lifetime Value, loyalty and retention<br> • Customer advocacy (net promoter score)</font> </td> <td valign="middle" width="13%"><font size="1">11.00 – 12.00</font> </td> </tr> <tr valign="top" class="style3"> <td valign="middle" width="25%"><p><font size="1"><b>Session 5</b><br> Measuring cash impact (financial part 1)</font></p> </td> <td valign="middle"><font size="1">• So is cash king? Needing to talk the language of finance<br> • Measuring volume, value, price and revenue<br> • Profit measurements <br> • Other Cost improvements</font> </td> <td valign="middle" width="13%"><font size="1">12.00 – 1.00</font> </td> </tr> <tr valign="top" class="style3"> <td valign="middle" width="25%"><b><font size="1">LUNCH BREAK</font></b> </td> <td valign="middle"> <p><font size="1"> </font></p> </td> <td valign="middle" width="13%"><font size="1">1.00 - 1.30</font> </td> </tr> <tr valign="top" class="style3"> <td valign="middle" width="25%"><font size="1">Measuring cash impact (financial part 2)</font> </td> <td valign="middle"><font size="1">• Calculating ROI<br> • ££ payback and the time value of money<br> • Remember the shareholder and investors – which measurements?</font> </td> <td valign="middle" width="13%"><font size="1">1.30 – 2.00</font> </td> </tr> <tr valign="top" class="style3"> <td valign="middle" width="25%"><p><font size="1"><b>Session 6<br> </b>How creativity and innovation is measured?</font></p> </td> <td valign="middle"><font size="1">• Timescales including speed to market and uptake<br> • Impact on industry / market / customer behaviour<br> • Uniqueness <br> • Creativity and innovation practices</font> </td> <td valign="middle" width="13%"><font size="1">2.00 – 2.45</font> </td> </tr> <tr valign="top" class="style3"> <td valign="middle" width="25%"><p><font size="1"><b>Session 7<br> </b>Measuring CSR (Corporate Social Responsibility)</font></p> </td> <td valign="middle"><font size="1">• Environmental measures<br> • Economic measures<br> • Social and community impact<br> • Sustainable leadership</font> </td> <td valign="middle" width="13%"><font size="1">2.45 – 3.20</font> </td> </tr> <tr valign="top" class="style3"> <td valign="middle" width="25%"><b><font size="1">TEA BREAK</font></b> </td> <td valign="middle"> <p><font size="1"> </font></p> </td> <td valign="middle" width="13%"><font size="1">3.20 – 3.30</font> </td> </tr> <tr valign="top" class="style3"> <td valign="middle" width="25%"><p><font size="1"><b>Session 8<br> </b>Measuring Culture</font></p> </td> <td valign="middle"><font size="1">• Employee engagement and staff satisfaction metrics<br> • Training and learning and development measures<br> • Leadership and management</font> </td> <td valign="middle" width="13%"><font size="1">3.30 – 4.00</font> </td> </tr> <tr valign="top" class="style3"> <td valign="middle" width="25%"><p><font size="1"><b>Session 9<br> </b>Raising the bar</font></p> </td> <td valign="middle"><font size="1">• Benchmarking<br> • Independent endorsements</font> </td> <td valign="middle" width="13%"><font size="1">4.00 – 4.20</font> </td> </tr> <tr valign="top" class="style3"> <td valign="middle" width="25%"><p><font size="1"><b>Session 10<br> </b>Making the most of success stories</font></p> </td> <td valign="middle"><font size="1">• Using the results for sales and marketing<br> • Entering the right Awards with the best information<br> • Using the results to develop key relationships</font> </td> <td valign="middle" width="13%"><font size="1">4.20 – 4.50</font> </td> </tr> <tr valign="top"> <td valign="middle" width="25%"><b><p><font size="1">Course review and close</font></p> </b> </td> <td valign="middle"> <p><font size="1"> </font></p> </td> <td valign="middle" width="13%"><font size="1">4.50 – 5.00</font> </td> </tr> </table> <p style="margin-top: 0; margin-bottom: 0"><a name="The workshop facilitator"><strong><span style="font-family: verdana; color: #DC100A"><font size="2"><br> The workshop facilitator<br> </font></span></strong></a></p> <table border="0" cellspacing="0" cellpadding="0" width="100%"> <tr> <td width="108" height="121" valign="bottom" class="style3" ><img src="contact_clip_image002.jpg" alt="Liz" width="96" height="120"> </td> <td width="692" align="left" valign="bottom" class="style3" ><font size="2"><b>Liz Barnes BSc. Cert Ed, DipM, MCIM, Chartered Marketer</b></font> <p><font size="2">Liz Barnes, a principal consultant at Boost Marketing, has amassed a wealth of experience in the areas covered in this workshop through helping Boost clients gather compelling evidence for award submissions, improve their measurement processes, conduct surveys and prepare for scrutiny by awards judges. As a Chartered Marketer, her background combines strategic consulting with workshop facilitation and even university lecturing. <a href="../Biogs/LizBarnes.htm">Read full biog</a>.</font></td> </tr> </table> <p style="margin-bottom: 0;"> </p> <p style="margin-top: 0; margin-bottom: 0;"><a name="Pricing"><strong><span style="font-family: verdana; color: #DC100A"><font size="2">Pricing<br> </font></span></strong></a></p> <p class="style3" style="margin-top: 0;"><font size="2">There are two pricing options: </font></p> <p class="Body style6"><font size="2"><strong>Attendance on the public course, 18th September, London:</strong> £399 for one delegate or £748 for two delegates. There will also be a further £25 discount per delegate if the place is booked by the 25th August.</font></p> <p class="Body style6"><font size="2"><strong>A closed, in-house tailored workshop:</strong> workshop dates and locations are flexible and the course content would be tailored to suit the client. The course delivery will be charged as a one-off fee of £950+VAT and expenses. Customisation rates are available on request. </font></p> <p style="margin-top: 0; margin-bottom: 0"><a name="Booking"><strong><font size="2"><span style="font-family: verdana; color: #DC100A">How to book a place<br> </span></font></strong></a></p> <p style="margin-top: 0; margin-bottom: 0"><font size="2">To book a place on the course, please <a href="bookingform.htm" target="_self">book online</a>, e-mail us to this effect at <a href="mailto:chris.robinson@Boost-Marketing.co.uk">info@boost-marketing.co.uk</a> or phone Chris Robinson on 07866 259085  <br> </font></p> <p style="margin-top: 0; margin-bottom: 0">  </p> </td> </tr> <tr> <td valign="top" width="100%" height="25"> <p align="right"><font size="2">(c)  Boost Marketing</font> </td> </tr> </table> </body>