Twezr :: bounceback and undeliverable e-mail manager

<body> <center> <table border="0" width="100%" height="100%" bgcolor="#FFFFFF" cellspacing="0" cellpadding="7"> <tr> <td valign="top" width="50%"> <p class="h1" align="left"> </p> <p class="h1"><font color="#DC100A" size="4">Does your e-mail marketing or prospecting leave you with an Outlook in-tray full of bouncebacks and undeliverable e-mails? If so, <b>Twezr</b> can quickly help you identify and flag the e-mail addresses in your mailing list that bounced.</font></p> </td> <td valign="top" width="50%">   </center> <p align="center"><img border="0" src="../images/TwezrLogo.jpg" alt="Twezr bounceback and undeliverable manager" width="312" height="127"></p> <p align="center"><b><a href="TwezrInst.exe"> download free trial version now</a></b></p> </td> </tr> <center> <tr> <td colspan="2" valign="top"> <p class="Body"><font size="2">The moments after sending an e-newsletter or e-mailshot should be filled will anticipation, waiting for all the positive replies or click-throughs. Instead, all too often, these moments are spent ankle deep in bouncebacks - messages announcing 'undeliverable' or 'mail delivery failure'. If you find yourself wishing that there was a quick way of finding out who bounced so you can remove them from your mailing list or check the spelling of their addresses, then let me introduce Twezr.</font></p> <ul> <li> <a href="#How does Twezr Help?">How does Twezr help?</a></li> <li> <a href="#How to try out Twezr ">How to try out Twezr </a></li> <li> <a href="#How much does Twezr cost? ">How much does Twezr cost? </a></li> <li> <a href="#How to unlock your demonstration version of Twezr">How to unlock your demonstration version of Twezr</a></li> <li><font size="2"> <a href="#Why deal with bouncebacks?">Why deal with bouncebacks?</a></font></li> <li> <a href="#What's wrong with using e-mail marketing tools with tracking technology instead?">What's wrong with using e-mail marketing tools with tracking technology instead?</a></li> </ul> <p class="Body"> </p> </tr> <tr> <td rowspan="2"> <p class="Body"><font size="2"><b><a name="How does Twezr Help?">How does Twezr Help?</a></b></font></p> <p class="Body"><font size="2">Twezr is a beautifully simple application that allows you to spot who in your mailing list bounced. You simply:</font></p> <ol> <li> <font size="2"><b>Save your bouncebacks</b> in outlook as a text file (highlight them all then select file->save as), then tell Twezr where this is saved. </font></li> <li> <font size="2"><b>Point Twezr at your mailing list </b>(either an excel, csv or tab delimited file - this could be exported from your CRM system).</font></li> <li> <font size="2">In the advanced options you can <b>type</b> <b>the name of the column</b> in your mailing you want to use to identify bouncebacks, and <b>enter the message</b> you want Twezr to put in that column against the e-mail addresses that bounced (Twezr will add a new column if none is selected).</font></li> <li> <font size="2"><b>Press the Twezr button and watch it go</b>. Twezr will identify all the e-mail addresses that bounced in the spreadsheet by giving them a yellow background, and adding the requested comment in the requested column. Twezr can also number the times that they've bounced.</font></li> <li> <font size="2">If you use a CRM system, you can import this back in using the instructions provided within the Twezr Help Files. This is particularly quick and easy with Goldmine (using export, then Twezr, then import followed by a merge/purge) and SalesForce (using <a href="http://sforce.sourceforge.net/excel/index.htm" target="_blank">Excel Connector</a>), and in systems like Act and Maximiser you can use 'tagging' in lookups to identify all the records that bounced and perform a single mass 'replace field' function to mark them all as bounced.  </font></li> </ol> <td> <font size="2"><img border="0" src="../images/twezrscreen.jpg" align="texttop" width="381" height="268"><br> </font><font size="1"><b>Twezr is very easy to use, point at your two files and run</b></font> </tr> <tr> <td> <font size="2"><img border="0" src="../images/excel.jpg" width="381" height="180"><br> </font><font size="1"><b>E-mails that bounce are clearly marked</b></font> </tr> <tr> <td colspan="2"> <p class="Body"><font size="2"><b><a name="How to try out Twezr ">How to try out Twezr</a></b></font><a name="How to try out Twezr "> </a></p> <p class="Body"><font size="2">Simply click <b><a href="TwezrInst.exe">here</a> </b>to download Twezr. The demo is fully functional, but limited in the number of bouncebacks that it will identify for you.</font></p> <p class="Body"><font size="2"><b><a name="How much does Twezr cost? ">How much does Twezr cost?</a></b></font><a name="How much does Twezr cost? "> </a></p> <p class="Body"><font size="2">Twezr costs just <b><font color="#DC100A">£49+VAT</font></b>. This is a one-off purchase, no catches, no need for renewal or further payment. We will even keep you posted about free updates (not all updates are free, but most will be).</font></p> <p class="Body"><font size="2"><b><a name="How to unlock your demonstration version of Twezr">How to unlock your demonstration version of Twezr</a></b></font></p> <ol> <li> <font size="2">Firstly, download the free trial version.</font> </li> <li> <font size="2">Then, in the help menu you will find an option called "Register Twezr", select this.</font></li> <li> <font size="2">Press "E-mail Key Request" button. This will e-mail Boost a code unique to your PC. Please also state how you would like to pay*.</font></li> <li> <font size="2">You will then receive an unlock key to paste in here.</font></li> </ol> <p class="Body"><font size="2">*Please note, credit card not yet accepted (sorry), but to make up for this we can accept an order number by e-mail and offer 10 days credit to all limited companies.</font> <p class="Body"><font size="2"><b><a name="Why deal with bouncebacks?">Why deal with bouncebacks?</a></b></font></p> <p class="Body"><font size="2">There are three main reasons why you should identify bouncebacks:</font></p> <ol> <li> <font size="2"><b>They can get you blacklisted </b>- If an e-mail account sends 500 e-mails in an hour, that is nothing worth raising the alarm about, however if that same account receives 100 bouncebacks in a minute, then that is. ISPs are right to look for spammers, but often at the expense of legitimate emailings. They have learned to raise the alarm when bouncebacks exceed a certain allowed threshold. I have personally been blacklisted for sending a legitimate e-mailshot and it was not nice.</font></li> <li> <font size="2"><b>They offer you a chance to save time and money  </b>- In business to business marketing in particular, most bouncebacks are caused by people leaving. If you use your mailing list for telemarketing or postal direct marketing then you could waste significant time and money phoning or posting letters to people who have left. </font></li> <li> <font size="2"><b>They distort your statistics </b>- For example, if you send 500 e-mails and get 200 bouncebacks how many messages got through? After all, some invalid addresses generate three or more 'status updates' before the actual bounceback message. Some e-mail tools offer you reports quoting "number of e-mails opened" but this is meaningless these days as Outlook blocks the tracking techniques used to generate these reports.</font></li> </ol> <p class="Body"><font size="2"><b><a name="What's wrong with using e-mail marketing tools with tracking technology instead?">What's wrong with using e-mail marketing tools with tracking technology instead?</a></b></font></p> <p class="Body"><font size="2">Bouncebacks can be captured automatically by advanced e-mail marketing tools and services. The attraction of the high-end approach is that it allows you to create highly graphical communications and run reports on open/read/clicked etc. There is a flipside though: they can dramatically reduce your response rate. <a href="../why-no-tracking.htm">Click here to read why</a>.<b> </b></font></p> </tr> </center> <tr> <td valign="top" width="100%" height="25"> <p align="right"><font size="2">(c) 2006 Boost Marketing</font> </td> </tr> </table> </body>