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Measure What Matters   - 1 Day Workshop

Book now for the next course:
1st February 2012, London

There is a cold hard truth about entering awards: Awards judges will not give you the benefit of the doubt. Here are some actual entry guidelines:


"Stick to hard results rather than rambling anecdotal evidence"

"Judges will award high marks only for entries with measurable rather than purely anecdotal evidence"

"Entrants must demonstrate quantifiable evidence"

If your evidence is poor, then your story, no matter how good, will not get the credit it deserves. This workshop will help you gather the right evidence - it is not as easy as you might assume.


Course Aim

Whatever sector you work in - private, public or voluntary; you are probably familiar with the increasing pressure to prove that initiatives have been a success. Our interest is primarily in terms of impressing awards judges, but this could equally be to impress your boss, your board, your investors, the media or your customers.

This workshop will add a whole new dimension to your understanding of impact evaluation. It will answer the questions:

  • What makes one piece of evidence better than another?
  • How meaningful are the existing performance measurements we use here?
  • Where do I look and what do I measure?
  • When do I know that I have proven a point?


Target Audience

This workshop is relevant to:

  • Directors who need to create a more results-orientated culture.
  • Marketing professionals who need to impress customers and awards judges.
  • Project managers who need to evaluate the impact of programmes effectively.
  • Change managers who need to measure the demonstrable impact of before and after.
  • Operational team members (e.g. HR, IT and Finance) who need to show that budgets were spent wisely.

This public workshop will have between 8 and 12 delegates per session. Alternatively, this course can be delivered in-house and tailored if required.

100% of 2009 delegates agreed they would recommend the course to colleagues and friends. Here are a few comments:

"thanks for an excellent training session yesterday"
Sarah Smith, Marketing Manager, Wates Living Space

"Best training course I've been on. Very relevant" 
Rob Henson, Marketing Coordinator, Alumet

"The workshop was extremely good, very informative, thank you.
Alexandra McCrae, Morgan Ashurst

"Just wanted to drop a quick line to say how much I enjoyed yesterday's workshop... Thanks for running such a worthwhile and interesting course."
Annemarie Walker, Customer Communication Business Stream Lead, Student Loans Company

"the most thought provoking session I have been to for a good few years." 
Joff Cooke,  General Manager, University of Plymouth Students ' Union


Workshop content

This will be a very practical ‘how to’ workshop that will explore that all important science of 'impact evaluation', covering the topics that our recent survey showed would be most useful:

Session

Key Content

Timing

REGISTRATION

Coffee and biscuits

8:30 - 9.00

Welcome

. Introductions
. Clarifying personal and group objectives for the day

9.00 - 9.15

Session 2
Measurement types

. Base, Standard and Top level measures
. Snapshot and continuous measures
. Qualitative versus quantitative measures
. Leading versus trailing indicators

9.30 - 9.45

Session 3
Cause and effect

. Aligning strategic objective with tactical objectives
. Sequencing evidence

9.45 - 10.10

Session 4
Measuring customer impact (part 1)

. Measuring customer experience
. Measuring customer opinion

10.10 - 10.50

COFFEE BREAK

10.50 - 11.00

Measuring customer impact (part 2)

. Measuring customer behaviour
. Measuring reputation

11.00 - 12.00

Session 5
Measuring cash impact (financial part 1)

. Measuring investment correctly
. Measure returns correctly

12.00 - 1.00

LUNCH BREAK

1.00 - 1.30

Measuring cash impact (financial part 2)

. Calculating ROI
. ££ payback and the time value of money
. Remember the shareholder and investors - which measurements?

1.30 - 2.00

Session 6
How creativity and innovation is measured?

. Uniqueness 
. Creativity and innovation practices

2.00 - 2.45

Session 7
Measuring CSR (Corporate Social Responsibility)

. Environmental measures
. Economic measures
. Social and community impact
. Sustainable leadership

2.45 - 3.20

TEA BREAK

3.20 - 3.30

Session 8
Measuring Culture

. Employee engagement and staff satisfaction metrics
. Training and learning and development measures
. Leadership and management
. Staff surveying technique

3.30 - 4.00

Session 9
Raising the bar

. Benchmarking
. Independent endorsements
. Demonstrating the extent of uniqueness
. Proving innovation

4.00 - 4.20

Session 10
Action planning

. Creating a results-orientated operation/project
. Create results-orientated customer communications
. Embedding evaluation into your organisation

4.20 - 4.50

Course review and close

4.50 - 5.00

 


The workshop facilitator

Liz Liz Barnes BSc. Cert Ed, DipM, MCIM, Chartered Marketer

Liz Barnes, a principal consultant at Boost Marketing, has amassed a wealth of experience in the areas covered in this workshop through helping Boost clients gather compelling evidence for award submissions, improve their measurement processes, conduct surveys and prepare for scrutiny by awards judges. As a Chartered Marketer, her background combines strategic consulting with workshop facilitation and even university lecturing. Read full biog.

 

Pricing

1 place with early bird discount £349
1 place £399
2 places with early bird discount £649**
2 places £749**


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