Boost Marketing Ltd :: e-Mail marketing consultancy, e-marketing, Act & Goldmine consultancy, based in Sussex and Surrey

<body> <center> <table border="0" width="100%" height="100%" bgcolor="#FFFFFF" cellspacing="0" cellpadding="7"> <tr> <td valign="top" width="50%"> <p class="h1" align="left"> </p> <p class="h1"><font color="#DC100A" size="4">You can only send the right messages to the right people if your mailing list data is up to it. Whether you do events, direct marketing, e-mail marketing or just key account management, without good data you simply will not achieve your potential.</font></p> <p class="h1"> </p> </td> <td valign="top" width="50%" rowspan="2"> <img border="0" src="../images/IndexCards2.jpg" align="right" width="312" height="313"> </td> </tr> <tr> <td valign="top" width="50%"> <p class="Body"><font size="2">No matter how good your marketing communication, if it goes to the wrong people then you are unlikely to get the response rate you deserve. What is more, a good marketing database is often seen as a key business asset, and can increase a company's independent valuation.</font></p> </td> </tr> <tr> <td colspan="2" valign="top"> <p class="Body"><font size="2"><b>The fruits of good data</b></font></p> <p class="Body"><font size="2">Boost Marketing passionately believes in the power of good data. We also believe that companies should focus time and resources on building an excellent in-house database that allows:</font></p> <ul> <li> <p class="Body"><font size="2">Careful targeting of campaigns.</font></li> <li> <p class="Body"><font size="2">Small, quick targeted communications to be time and cost effective.</font></li> <li> <p class="Body"><font size="2">The tone of the message to reflect the level of relationship.  </font></li> <li> <p class="Body"><font size="2">Marketing communications to appear in the history of each contact next to sales notes.</font></li> <li> <p class="Body"><font size="2">Communications to reflect trading and communications history.</font></li> <li> <p class="Body"><font size="2">Segmentation based on criteria specific to your business.</font></li> <li> <p class="Body"><font size="2">Target companies to be flagged, and competitors to be avoided.</font></li> </ul> <p class="Body"><font size="2"><b>How Boost Marketing can help</b></font></p> <p class="Body"><font size="2">Boost can:</font></p> <ul> <li> <p class="Body"><font size="2">Clean up your existing database: Segmenting and deduping the good data while purging out the trash.</font></li> <li> <p class="Body"><font size="2">Source, clean, import and dedupe relevant third-party rented data.</font></li> <li> <p class="Body"><font size="2">Carefully add other lists such as exhibition data and outlook contacts to your database (this is not as easy as it sounds).</font></li> <li> <p class="Body"><font size="2">Increase the percentage of contacts in your database with e-mail addresses.</font></li> <li> <p class="Body"><font size="2">Build recipient lists for campaigns using your in-house data.</font></li> <li> <p class="Body"><font size="2">Convert your database into quick and inexpensive e-mail and direct mail campaigns (see <a href="../e-marketing.htm">e-mail marketing</a> page)</font></li> </ul> <p class="Body"><font size="2">We can do a lot of data cleaning off-site, but most of these services are better suited to site visits. </font></p> <p class="Body"><font size="2">To see what we can do with your data, please <a href="../contact.htm">contact us</a>.</font></p> <p class="Body">  </td> </tr> </center> <tr> <td colspan="2" valign="top" width="100%" height="25"> <p align="right"><font size="2">(c) 2007 Boost Marketing</font> </td> </tr> </table> </body>