Boost Marketing Ltd :: e-Mail marketing consultancy, e-marketing, Act & Goldmine consultancy, based in Sussex and Surrey

<body> <center> <table border="0" width="100%" height="100%" bgcolor="#FFFFFF" cellspacing="0" cellpadding="7"> <tr> <td valign="top" width="50%"> <p class="h1" align="left"> </p> <p><font color="#DC100A" size="4">A widely adopted CRM system with good working practices and a clean database will grow your sales, improve customer service, forecast accurately and even increase your company's valuation.</font></p> <p><font color="#DC100A" size="4">If you have a CRM system, but not these benefits then let us help you finish the journey.</font></p> </td> <td valign="top" width="50%"> <img border="0" src="../images/ToggleSiwtches.jpg" align="right" width="220" height="226"> </td> </tr> <tr> <td colspan="2" valign="top" width="899"> <p class="Body"><font size="2"><b>Relationship marketing communications</b></font></p> <p class="Body"> <font size="2">In the bad old days, B2B direct marketing consisted of impersonal newsletters or "about us" mailshots. CRM <i>can </i>enable relationship marketing, and relationship marketing delivers results an order of magnitude better than impersonal corporate marketing.</font></p> <p class="Body"><font size="2">The good news is that relationship marketing is in fact easier and less expensive than the old approach. </font></p> <p class="Body"><font size="2">CRM systems such as Act and Goldmine are only as good as the data within them and the working practices of the people using them. Boost can help you translate the data in your CRM systems into e-mail and direct mail campaigns to the right people with the right message. It can even allow you to run your own face-to-face marketing events. </font></p> <p class="Body"><font size="2">Good CRM is all about keeping communications relevant, targeted and most importantly of all - personal. Taking it to the highest level, these communications even reference previous communications. This is often referred to as mass customisation. It is not expensive, and is more about a mindset than expensive technology or manpower.</font></p> <p class="Body"><font size="2">Boost can:</font></p> <ul> <li> <p class="Body"><font size="2">Point you in the right direction with interactive workshops and a diagnostic</font></li> <li> <p class="Body"><font size="2">Be a virtual member of your team, helping you with your campaign planning, targeting and copy writing.</font></li> </ul> <p class="Body"><font size="2"><b>Your marketing database</b></font></p> <p class="Body"><font size="2">A good marketing database can add inordinate value to all marketing communications activities. We will help you build a database of customers, prospects and top quality target company data. Then ensure that this database is clean, duplicate free and segmented in a way that allows you to do proper targeted relationship building campaigns. For more information see our page on <a href="../data.htm">data troubleshooting</a>.</font></p> <p class="Body"><font size="2"><b>Workshops on CRM best practice</b></font></p> <p class="Body"><font size="2">When you buy a CRM system, the provider will often quite openly admit that they focus on the technical and functional sides of the software, but are not marketing experts. As such the training they provide covers 'what the software can do' rather than 'how best to use it'. </font></p> <p class="Body"><font size="2">What marketing functions really need is more practical 'workflow' workshops. In other words, discussions and training resulting in checklists, instructions and processes that link all the available tools and functions together in a task-based manner. These workshops will enable you to:</font></p> <ul> <li> <p class="Body"><font size="2">Create targeted campaign recipient lists</font></li> <li> <p class="Body"><font size="2">Share marketing communications history with other users, and use this for targeting future campaigns</font></li> <li> <p class="Body"><font size="2">Manage leads in a way that ensures prompt relevant follow-up</font></li> <li> <p class="Body"><font size="2">Comply with data-related legislation</font></li> <li> <p class="Body"><font size="2">Fulfil e-mailshots and mailshots in-house using in-house data</font></li> <li> <p class="Body"><font size="2">Manage leads and opportunities in a way that supports meaningful pipeline reports</font></li> <li> <p class="Body"><font size="2">Achieve top-down support for CRM within your organisation.</font></li> </ul> <p><font size="2"><b>Reports</b></font><p><font size="2">With Act in particular, we can help you convert opportunities lists into reports that are built to suit your organisation, such as:</font> <ul> <li><font size="2">Revenue pipeline reports</font></li> <li><font size="2">Conversion rates.</font></li> </ul> </td> </tr> </center> <tr> <td colspan="2" valign="top" width="899" height="25"> <p align="right"><font size="2">(c) 2007 Boost Marketing</font> </td> </tr> </table> </body>