You can only send the right messages to the right people if your mailing list data is up to it. Whether you do events, direct marketing, e-mail marketing or just key account management, without good data you simply will not achieve your potential.

No matter how good your marketing communication, if it goes to the wrong people then you are unlikely to get the response rate you deserve. What is more, a good marketing database is often seen as a key business asset, and can increase a company's independent valuation.

(see also, Twezr bounceback manager page)

The fruits of good data

Boost Marketing passionately believes in the power of good data. We also believe that companies should focus time and resources on building an excellent in-house database that allows:

• Careful targeting of campaigns.

• Small, quick targeted communications to be time and cost effective.

• The tone of the message to reflect the level of relationship.  

• Marketing communications to appear in the history of each contact next to sales notes.

• Communications to reflect trading and communications history.

• Segmentation based on criteria specific to your business.

• Target companies to be flagged, and competitors to be avoided.

How Boost Marketing can help

Boost can:

• Clean up your existing database: Segmenting and deduping the good data while purging out the trash.

• Source, clean, import and dedupe relevant third-party rented data.

• Carefully add other lists such as exhibition data and outlook contacts to your database (this is not as easy as it sounds).

• Increase the percentage of contacts in your database with e-mail addresses.

• Build recipient lists for campaigns using your in-house data.

• Convert your database into quick and inexpensive e-mail and direct mail campaigns (see e-mail marketing page)

We can do a lot of data cleaning off-site, but most of these services are better suited to site visits. 

To see what we can do with your data, please contact us.

(c) 2007 Boost Marketing