Effective Copywriting for Case Studies.

Effective Copywriting for Case Studies - 1 Day Workshop

People read case studies because they want to learn from their peers' success. But we write case studies to demonstrate our credentials as a supplier. So how can we balance these two needs?

The Objective

This one-day onsite workshop is designed to maximise the value of your case studies by making them compelling to as many relevant audiences as possible. This course will help you:

Engage with new customers by finding interesting case studies in the organisation to highlight your successes.
Improve return on your investment in case studies by ensuring they deliver persuasive messages effectively presented.
Write powerful copy to persuade readers of your arguments - whatever the subject or format.
Measure the right things to ensure you have the evidence you need to create impactful case studies.

The Target Audience

This workshop will have between 5 and 12 delegates per session and will be relevant to:

Anyone in a marketing role responsible for writing, editing or managing the creation of case studies.
Anyone in a functional role responsible for creating case studies.
PR account executives and managers.

Workshop Overview

This one-day intensive workshop will focus on practical insights into how best to approach case studies, detailed learning around the techniques that work and practical exercises.

Section	Duration	What is covered
Maximising the value of case studies	25 mins	This participative discussion will explore options for getting your case studies to as wide an audience as possible. It will also consider some of the less obvious value of case studies.
Understanding your audience	20 mins	Tips for identifying your target audience and focusing on their needs.
Choosing the right evidence and how to use it	45 mins	Setting the right targets and measures in advance makes an enormous difference to your case studies. This session will look at effective measures used in a variety of case studies. It will explore the different options for structuring your case study using practical exercises.
Tone of voice	1 hour	Moving on from the 'what to write', this session moves into 'how to write' examining the impression you leave with readers through your choice of language. Practical exercises will illustrate the learning points.
Headlines	15 mins	Quick tips for getting your target to start reading.
Lunch	45 mins
The building blocks of effective writing	1 hour	A detailed examination of the basic building blocks of effective copy: words, sentences and paragraphs. Lots of practical exercises to illustrate learning points.
Common writing pitfalls	30 mins	What to watch out for.
Editing	1 ½ hours	The power of editing and how to go about it. This session will help you polish your writing the way the reader reads it; keep it moving and achieve maximum impact. It will also offer tips for proofing your own work.
Online considerations	30 mins	Special tools to improve the readability of online copy and how to apply them to case studies.
Action planning	30 mins	Delegates determine the most important learning points and how they are going to put these into practice.

The workshop facilitator

Belinda is a Chartered Marketer and a former political and business journalist.

Since leaving the world of journalism in 2001, Belinda has amassed a wealth of writing, marketing and PR experience and facilitates copywriting and PR workshops for a diverse range of clients.

Belinda trains individuals and groups in results-orientated copywriting, online copywriting and media relations techniques. This course brings all these skills together in one interactive workshop.

Belinda Gannaway

Pricing
Workshop dates and locations are flexible and the course content would be tailored to suit your specific needs for a reasonable hourly surcharge. The course delivery will be charged as a one-off day-rate fee (available on request) for up to ten delegates, plus expenses and £20 per delegate manual.

Click here for the awards list website at awardlist.co.uk brought to you by Boost Marketing