Research

  

Is the desire to win awards commercial sanity or nothing more than vanity? Well, we've always plumped for the former, and whenever we hear someone say those wonderful words "well it must be good it's won an award" our belief becomes that little bit stronger. The trouble is, we are a little biased and let's be honest, not everyone likes awards as much as we do.

So, in October 2008 us curious folk at Boost commissioned Shape-the-Future to conduction a major research exercise to see the extent to which awards influenced buying decisions.

Our belief was confirmed when the survey demonstrated that of the 400 senior business people who took part, 81% admitted to being influenced by awards when buying products and services for their business (see pi chart). This was then reinforced by 76% also agreeing with the statement “awards are important for generating business or improving the value of a brand”.

There is a challenge though: the survey clearly showed that on balance the number of awards being entered was on the increase, so the competition is getting more intense for these wonderfully cost effective assets that influence such a large proportion of buying decisions. 

For an executive summary and the ability to buy the full survey for £95, please click here. 

Articles

  

Every now and then Boost are asked to offer a few words on the subject of awards. Here are some examples:

  • European Call Centre Awards Gala Review November 2008- two page article on the wider significance of the ECCAs. Includes quotes from most of the winning companies. Click here to read article

  • CCF (Call Centre Focus) May 2008 edition - Half page article on how to write a submission for the European Call Centre Awards. Click here to read article.

  • The Times, February 2nd 2008, "And the Award Goes To" four page article in the Magazine supplement. Click here to see online version of the article.

  • CCF (Call Centre Focus) May 2007 edition - Article entitled "And The Winner Is" on how to write a submission for the European Call Centre Awards. Click here to download PDF of article.

  • UK-HRD (now www.trainingjournal.com ), August 2006, published an article about entering training awards entitled "Industry Awards – Benchmarking and Best Practice or Just Silverware?". Click here to read article.

  • Enterprise Nation, August 2007, published an article about entering their Home Workers Award, also called "And The Award Goes To". 

(c) 2008 Boost Marketing